Sonic Branding Secrets with Frito-Lay: ROI in the Age of Audio

Speakers

Key Takeaways

  1. Distinctive sonic assets are essential for modern brands looking to stand out in our audio-first world.
  2. Through new audio research techniques, marketers have the ability to boost KPIs including brand appeal, recall and attribution.
  3. Music and sound that captures a brand’s personality, essence and values can help build emotional connections with consumers (in particular Gen Z).
Presented by
Made Music Studio
Sonic Branding Secrets with Frito-Lay: ROI in the Age of Audio

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