The Future of CTV: What Comes Next?


Key Takeaways

  1. Evolution of TV Consumption: Discover how television is transforming from a passive entertainment medium to an active, user-centric experience. Learn how technologies like AI and personalized content algorithms are revolutionizing the way we 'watch.'
  2. Advertising and Marketing: Understand the new frontier for marketers in this era of interactive and immersive TV. Explore the challenges and opportunities in crafting advertising campaigns that resonate in this evolved medium and how to leverage interact.
  3. The Future of Interactive Entertainment: Get a glimpse of what the future holds for television. From debates on the role of shoppable advertising experiences to discussions on real-time content interaction, anticipate where the world of TV is headed.
Presented by
LG Ads Solutions

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