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Achieving Advertising Success in the Vibrant (and Fragmented) CTV Landscape
Join Beachfront, the sell-side ad platform built for CTV and streaming, and some of our closest friends in the space for a lively panel discussion at AWNewYork. During this session, we'll take an in-depth look at how media buyers and sellers of all kinds are navigating the latest opportunities, dynamics and challenges in CTV and streaming advertising â giving you actionable tips for achieving campaign success and driving ROI.
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In recent years, the rise of ad-supported streaming has provided media buyers and sellers with new opportunities to reach, influence, and win CTV audiences. While much of the focus to date has been on the media behemoths, CTV and streaming boast a vibrant advertising ecosystem that offers limitless content options to viewers and more open, programmatic access to advertisers.
Join Beachfront, the sell-side ad platform built for CTV and streaming, and some of our closest friends in the streaming space for a lively panel discussion at AWNewYork. During this session, we'll take an in-depth look at how media buyers and sellers of all kinds are navigating the latest opportunities, dynamics and challenges in CTV and streaming advertising â giving you actionable tips for achieving campaign success and driving ROI.
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In recent years, the rise of ad-supported streaming has provided media buyers and sellers with new opportunities to reach, influence, and win CTV audiences. While much of the focus to date has been on the media behemoths, CTV and streaming boast a vibrant advertising ecosystem that offers limitless content options to viewers and more open, programmatic access to advertisers.
Join Beachfront, the sell-side ad platform built for CTV and streaming, and some of our closest friends in the streaming space for a lively panel discussion at AWNewYork. During this session, we'll take an in-depth look at how media buyers and sellers of all kinds are navigating the latest opportunities, dynamics and challenges in CTV and streaming advertising â giving you actionable tips for achieving campaign success and driving ROI.
Speakers
Key Takeaways
- How advertisers of all sizes, verticals and geographies are breaking down TVâs historical barrier to entry to take advantage of all that CTV and streaming can offer.
- How savvy media buyers are driving efficient, targeted audience reach amidst a fragmented landscape of AVOD and FAST services.
- Why program-level transparency and creative innovations are such crucial pieces to the CTV advertising puzzle.
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