Achieving Advertising Success in the Vibrant (and Fragmented) CTV Landscape


Key Takeaways

  1. How advertisers of all sizes, verticals and geographies are breaking down TV’s historical barrier to entry to take advantage of all that CTV and streaming can offer.
  2. How savvy media buyers are driving efficient, targeted audience reach amidst a fragmented landscape of AVOD and FAST services.
  3. Why program-level transparency and creative innovations are such crucial pieces to the CTV advertising puzzle.
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