The New Transaction: How Leading Executives Go Beyond Merely Capturing Attention


Key Takeaways

  1. What are top agency execs saying about "next steps" for deploying attention as an industrywide metric?
  2. How will the fresh urgency for a privacy-forward approach to advertising change how we think about measuring attention?
  3. What is the most effective way for marketers to ensure they capture — and keep — attention, but don't exploit it?
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