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Brand Lift: How Kenvue Turned Creative Effectiveness into a Metric that Matters
Join us for a fireside chat with Kenvue and VidMob, who will delve deep into their journey of measuring creative effectiveness across digital platforms. Hear the groundbreaking study and strategies that drove Kenvue's brand recognition and consumer engagement to new heights.
Speakers
Key Takeaways
- Importance of Creative Effectiveness: The session will highlight why creative effectiveness is crucial in modern marketing.
- Case Studies: Real-world examples and case studies will be presented to illustrate how Kenvue improved their creative effectiveness. These examples will include successful campaigns that resulted in a noticeable brand lift.
- Metrics and Measurement: Attendees will learn about specific metrics and KPIs that Kenvue used to measure creative effectiveness.
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