Brand Lift: How Kenvue Turned Creative Effectiveness into a Metric that Matters


Key Takeaways

  1. Importance of Creative Effectiveness: The session will highlight why creative effectiveness is crucial in modern marketing.
  2. Case Studies: Real-world examples and case studies will be presented to illustrate how Kenvue improved their creative effectiveness. These examples will include successful campaigns that resulted in a noticeable brand lift.
  3. Metrics and Measurement: Attendees will learn about specific metrics and KPIs that Kenvue used to measure creative effectiveness.
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