Exposing the Double Standard in Video Advertising


Key Takeaways

  1. Why advertisers have ceded their power and marketplace “shot caller” status to the walled gardens.
  2. How this has opened brands up to significant legal, reputation and financial risks and created a glaring double standard between ad tech and multiscreen TV.
  3. What steps marketers can take to reclaim control of their ad investment and steward their brands to growth.
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