Loss of Liberties: Advertising at the Intersection of Bodily Autonomy


Key Takeaways

  1. How do brands navigate these uncharted territories where social currency is at stake for companies and human rights are up for grabs for people?
  2. Specific to women’s rights and bodily autonomy, what do consumers and especially women / people with uteruses want to hear? What nuances exist based on points of intersectionality?
  3. As marketers have increasingly used feminism and women’s empowerment as communications tools in their campaigns, what is the future of purpose advertising targeted towards women and non-binary people if fundamental liberties are set back?
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