Wurl

Wurl

Company Video Ad Tech
Wurl, the leader in powering streaming TV, interconnects over 2,000 streaming channels in over 50 countries. The world’s top content companies, including A+E Networks, AMC Network, BBC Studios, Reuters, and Sony Studios utilize Wurl to deliver programming to over 100 of the biggest streaming platforms, including Amazon Freevee, LG, Roku, Samsung TV Plus, and Rakuten.
 
Reaching over 300 million connected TVs around the globe, Wurl’s suite of ad-selling and performance marketing services empower customers to sell CTV inventory at higher CPMs while reducing churn, acquiring new viewers and increasing return on ad spend.

Wurl was acquired in 2022 by AppLovin (Nasdaq: APP), a leading marketing software platform providing app developers with a powerful, integrated set of solutions to solve their mission-critical functions like user acquisition, monetization and measurement.

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