Watch Starting: Mon, September 23 at 3:00 PM  ●  Ad Shapers Stage

The Future of Programmatic: Promise, Perception and Reality

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As advertisers go through journeys of digital transformation, they are demanding more from programmatic to help them get there - more control of their data and brand, more efficiency and effectiveness to ensure their media dollars are invested not spent, and more innovation to help them take advantage of omni-channel programmatic, including TV.
Our panel of industry leaders will examine what needs to be done, and by whom, to help programmatic media evolve to help deliver on its promise and secure greater investment.

presented in partnership with


Nicolas Bidon Global CEO Xaxis
Marla Kaplowitz President & CEO 4A's
Brian Braiker Editor Ad Age
Jon Mansell VP, Programmatic Solutions and Partnerships WarnerMedia
Marc Mallett VP, Performance Advertising The Walt Disney Company
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