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Seismic Shifts: How Amazon is Reshaping Shopper Marketing

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Amazon is dramatically reshaping the traditional understanding of shopper marketing, advertiser/agency relationships, retail media and even product. Traditional organizational structures and operating models have been challenged and success requires seismic shifts from advertisers and agencies alike. So what does this new model look like? Join us as we layout out this new world—uniting shopper marketing, brand marketing, retail media, partnerships and even fulfillment—with advice from those embracing the shift. View More

presented in partnership with


Kerry Curan Managing Partner, Marketing Integration Catalyst
Fred Seddon Strategist Xaxis
Mike Feldman Team Lead - Retail Media Georgia-Pacific
Melissa Burdick Co-founder and President Pacvue
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