Amazon is dramatically reshaping the traditional understanding of shopper marketing, advertiser/agency relationships, retail media and even product. Traditional organizational structures and operating models have been challenged and success requires seismic shifts from advertisers and agencies alike. So what does this new model look like? Join us as we layout out this new world—uniting shopper marketing, brand marketing, retail media, partnerships and even fulfillment—with advice from those embracing the shift.
As consumers, it is easy to see how Amazon has transformed the commerce landscape. But for advertisers and agencies, the implications are much more than what’s obvious.
presented in partnership with
Managing Partner, Marketing Integration
Team Lead - Retail Media
Co-founder and President