Watch Starting: Mon, September 23 at 1:45 PM  ●  Culture Builders Stage

Hello to Good-Buy: Marketing Approaches to Drive the Evolving Consumer Journey

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Recent years have brought radical social and technological change, causing consumers to think and decide differently about old purchase journey models that no longer hold up. For brands to effectively engage these evolving shoppers, marketing approaches must be reimagined. This panel will examine how to best implement new approaches. View More

presented in partnership with


Nancy MacDonald Shopper Marketing Team Lead GSK
Risa Andersen Senior Director, North America Media & Data PepsiCo
Michelle Engle SVP, Marketing Valassis
Michelle Castillo Senior Reporter Cheddar
Jill Cruz VP Shopper & eCommerce Strategy Mediacom
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