Watch Starting: Mon, September 23 at 2:30 PM  ●  Story Crafters Stage

Storytelling in a Mobile First World

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There is no screen more personal that the mobile phone -- and that makes it both easier AND more important than ever for brands to create relevance with their audience. Consumers expect a deeper level of engagement from brands, and impactful storytelling can no longer rely on a single focus group, hero asset or distribution channel. Learn how Kraft Heinz tapped into Twitter’s audience to create connection and catapulted Mr. Peanut, a 108-old icon with high awareness, to the forefront of the cultural conversation.

presented in partnership with


Nina Mishkin Head of Global Content Strategy Twitter
Nick Miaritis EVP VaynerMedia
Vikramjeet Singh Vice President Marketing- U.S. Beverages, Snacks, Desserts Kraft Heinz
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