Watch Starting: Mon, September 23 at 12:00 PM  ●  Roundel Stage @ IMAX

Win Big with Launches

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Whether it's a brand, product, feature, message or promotion, the way you enter the market matters. Successful launching now requires a new mentality from marketers. You must have the confidence to go big on your launch, or risk long-term failure. This session will unveil new research, discuss the elements every brand needs for a successful launch, and explore how launch best practices vary by brand and category - brought to life by new research and brands that activated successful launches using these winning strategies.

presented in partnership with


JP Maheu VP of US Client Services Twitter
Laura Beaudin Partner, Global Head of Marketing Excellence Bain & Company
Gail Horwood Chief Marketing Officer, Kellogg North America Kellogg Company
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