Emotions have a bigger impact on actions than logic; they create lasting impressions that affect future decisions. Mirriad with SPARK Neuro share insights from a first-of-its kind biometrics study on how emotion in content affects brand value. While it’s assumed happy content is better for brands; sadness, anticipation and other unexpected emotions also increase the desire to buy. The panel will reveal how exposing brands to different emotions in content while viewers are engaged impacts brand value.
presented in partnership with
CEO & Founder
Content Strategy Manager, Media & Digital – Hygiene and Home
U.S. CMO & EVP, Global Culture
Creative Works Editor