Watch Starting: Mon, September 23 at 12:30 PM  ●  Insight Drivers Stage

New Channels for Customer Acquisition for the Performance Marketer

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Today's performance marketers are rapidly outgrowing their footprints in search and social marketing. As customer acquisition costs skyrocket, the name of the game is diversification. For these brands, traditional channels—and emerging opportunities like OTT and CTV—represent the gateway to not only new audiences, but also to more-sustainable customer relationships and brand building. View More

presented in partnership with


Josh Palau VP, Digital Strategy and Platforms Bayer Consumer Health
Melissa Grady CMO Cadillac
Lung Huang Head of Growth Solutions Mars Petcare
Kari Marshall Vice President of Media and Customer Relationship Management T-Mobile
Jessica Ciliento Media Director Reckitt Benckiser
Steve Bagdasarian AVP & GM, Media Platforms & Monetization Publishers Clearing House
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