Today's performance marketers are rapidly outgrowing their footprints in search and social marketing. As customer acquisition costs skyrocket, the name of the game is diversification. For these brands, traditional channels—and emerging opportunities like OTT and CTV—represent the gateway to not only new audiences, but also to more-sustainable customer relationships and brand building.
This panel will bring together a diverse selection of performance marketers to discuss the growing challenges of customer acquisition and the new opportunities they’re exploring in an effort to differentiate themselves in an increasingly cluttered landscape. Brands from gaming to consumer goods will share their approach to channel diversification in an era of rising customer acquisition costs.
presented in partnership with
VP, Digital Strategy and Platforms
Bayer Consumer Health
Head of Growth Solutions
Vice President of Media and Customer Relationship Management
AVP & GM, Media Platforms & Monetization
Publishers Clearing House