Watch Starting: Mon, September 23 at 12:00 PM  ●  Workshop Stage

Your Ads Are Viewable, But Are They Memorable?

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Understand the critical metrics that viewability alone doesn't measure. And uncover new ideas about visibility as a performance indicator as Kargo explores various digital platforms to understand which types of ad units capture visual attention in its latest research study, 'Viewability vs Visibility'.
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Ryan McConville President and Chief Operating Officer Kargo
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