Watch Starting: Mon, September 23 at 10:30 AM  ●  Entertainers Stage

The Future of TV is Now: The Transformation of TV Measurement

Reach and frequency on your mind? Our panelists discuss this fundamental shift and what it means for TV advertisers as they look to compare linear and connected TV performance. This session will unpack the debate on whether connected TV is better as a brand vehicle or performance driver, and how to measure it all.

presented in partnership with

Alison Levin VP Ad Sales & Strategy Roku
Jessica Hogue GM Measurement & Analytics Innovid
Garett Sloane Technology Reporter AdAge
Mike Law President Amplifi US
Jonathan Steuer Chief Research Officer Omnicom Media Group
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