Watch Starting: Mon, September 23 at 10:45 AM  ●  Culture Builders Stage

So Much Data…So Little Time

Today's brands have endless amounts of information on their customers including behavioral data such as how often they visit your website, demographics like geographic location, and purchase history on how much they spend. Data comes in from multiple devices and locations, including offline activity. Most brands are still struggling to manage all this data and use it to actually make smarter advertising decisions and deliver intelligent interactions. This panel will discuss how brands can extract more from their data.

presented in partnership with

Christine Frohlich VP of Product Management Experian
Duncan McCall Founder & Chief Executive Officer PlaceIQ
JP Beauchamp SVP, Media Center of Excellence IRI Worldwide
Elliott Easterling Co-Founder & CEO TrueData
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