Watch Starting: Mon, September 23 at 10:30 AM  ●  NewGen Stage

Why brands need a new type of agency in this millennial age

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In 2025, Millennials and Gen Z will make up 90% of the workforce. Young people have high expectations for ads themselves, as well as where and how they are presented. New demands call for a new type of agency. This new agency needs to enable brands to be nimble and innovative, to take value-inspired risks, and to ensure the quality of the 360 brand experience, not just the quality of a 30-second ad.

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Max Pinas Creative Director Dept
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