Watch Starting: Mon, September 23 at 2:30 PM  ●  Roundel Stage @ IMAX

The New Rules for a Consumer-Led World

It has happened. The balance of power has shifted from brands to consumers. Consumers are now insisting that brands earn their attention. At the same time, their patience for traditional advertising is evaporating. This means that we must live up to and exceed their heightened expectations for meaningful, personalized interactions. We must accept that marketing’s core mandate is not to market at consumers but to matter to them as people. And we must embrace the fact that there is new reality that requires bold, new rules.

presented in partnership with

Nick Brien CEO, Americas Dentsu Aegis Network
Ali Weiss SVP Marketing Glossier
Maureen Sullivan COO Rent the Runway
News &
Sign up to receive the latest announcements, seminars & speakers, special events, and more.