Watch Starting: Mon, September 23 at 1:30 PM  ●  Insight Drivers Stage

Omni Customer Is The New Omni Channel

Often marketers think of Omni in terms of their sales channels (stores, websites, mobile, etc.), but they should be encouraged to take a customer-focused approach to Omni. Successful Omni strategies aren't focused on driving sales to a particular channel, they focus on customer convenience. The channel doesn't matter as much as winning the next sale.

presented in partnership with

Dani Cushion CMO Cardlytics
Shannon Versaggi Vice President of Integrated Marketing Lowe's
Jon Gibson Director of Digital Marketing and eCommerce Advance Auto Parts
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