Often marketers think of Omni in terms of their sales channels (stores, websites, mobile, etc.), but they should be encouraged to take a customer-focused approach to Omni. Successful Omni strategies aren't focused on driving sales to a particular channel, they focus on customer convenience. The channel doesn't matter as much as winning the next sale.
presented in partnership with
Vice President of Integrated Marketing
Director of Digital Marketing and eCommerce
Advance Auto Parts