Come listen to a candid conversation between President of Media & Marketing Innovation, at STX Entertainment, Amy Elkins, and CEO of Ampersand, Nicolle Pangis, on the road to becoming an audience first marketer, and what their companies are doing to break new ground with data and TV first insights.
Here, Amy and Nicolle will conduct a two-way interview where they go beyond the everyday data discussion. In this off-the-cuff dialogue they’ll discuss why it takes more than just the data itself; covering strategic visions, how to assemble the right talent and build organizational structure, and why creativity with a dash of boundary-pushing goes a long way.
presented in partnership with
President of Media and Marketing Innovation