As the TV landscape continues to evolve in complexity, advertisers are tasked with assembling the right tools to measure the consumer experience seamlessly across channels. In this panel, we'll explore how some of the world's largest brands are advancing their measurement practices in a way that is redefining what's possible in TV to deliver real business impact and what they are doing to prepare themselves for a future with TV fully integrated into the digital ecosystem.
presented in partnership with
Advanced TV Measurement Lead
Adobe Advertising Cloud TV
Senior Advertising Reporter
EVP, Advanced TV
Senior Vice President, Advanced Advertising Products & Strategy
General Manager, Advanced Video Advertising