Whether it's through products and services or portraying the 50-plus in an accurate way, we want to start the conversation about who is getting it right in the advertising/marketing world when talking about the 50-plus. Far too often the category is misrepresented, and brands fall short.
presented in partnership with
EVP & Chief Communications & Marketing Officer
Dr. Rebecca Swift
Director of Creative Planning
Chief Content Officer
Chief Consumer Officer & Chief Marketing Officer