Watch Starting: Mon, September 23 at 11:15 AM  ●  Impact Makers Stage

Brands Getting It Right With The 50+

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Whether it's through products and services or portraying the 50-plus in an accurate way, we want to start the conversation about who is getting it right in the advertising/marketing world when talking about the 50-plus. Far too often the category is misrepresented, and brands fall short.

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Martha Boudreau EVP & Chief Communications & Marketing Officer AARP
Dr. Rebecca Swift Director of Creative Planning Getty Images
Jeff Stamp Chief Content Officer GREY
Bill Yates Chief Consumer Officer & Chief Marketing Officer GreatCall Inc.
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