AW Tech Xperience

Open to all Delegates, AW TechX will feature an awe-inspiring, hands-on journey through interactive installations, innovations, and bleeding edge tech advancements — haptics, holograms, AI, VR, and AR. Sourcing from startups, corporate and university research labs and our global networks, Experiential Advertising Group and VentureFuel have created a curated experience unlike anything done before at Advertising Week. Throughout the week, principals from both firms will take Delegates on contextualized tours of TechX, bringing them insights about what these technologies represent and, more importantly, how they can be used to reach today's hard-to-reach consumers.

Open to All Delegates

September 25-28
10:00 AM — 6:00 PM
4 Times Square, New York NY 10036

TechX Curation By



AI + Robotics Learn to speak the language of bots to connect better with humans.
AR Playground Experiment, play, and discover the endless possibilities of a new reality.
Arts + Music Explore interactive art & music platforms that invite you to be the curator.

Visual Experiences Connect in new ways by seeing and feeling what is not really there.
Future Of Retail Witness commerce reinvented with immersive, multisensory activations.
VR Village Experience immersive storytelling and its implications for consumers & enterprise.


Explore the latest tech breakthroughs and emerging media trends in the Innovation Gallery. All Advertising Week Delegates can sign up for Guided Tours of the Gallery. Additionally, Group Tours, with customized Brand Immersion experiences, are available for your company.

Delegate Tours

Innovation Gallery

All Delegates can experience the Innovation Gallery via Guided Tours. Reserve your time slot today.

Book Delegate Tour

Brand Immersion Tours

Innovation Gallery

Sign up for private brand immersion tours of the Innovation Gallery. Private tours include a customized strategy and innovation session designed to help you solve real business challenges.

Group Tour Packages include Delegate Passes & Special Event and concert tickets.

Book Group Tour

Student Tours

Innovation Gallery

Students can tour the Innovation Gallery on a first-come, first-served basis during the following times:
Tuesday, Sept 26: 10:00AM - 12:00PM
Thursday, Sept 28: 10:00AM - 12:00PM

Featured Events

VC Power Breakfast Series

Monday & Wednesday • 8:15 AM

By Invitation, Super and Platinum Delegates.

AW Connects: TechX

Monday • 5:30 PM

Have a drink & hors d’oeuvres and network with fellow Delegates from all over the world while exploring the gallery.

Startup Summit & Competition

Monday • 2:15 PM, Nasdaq MarketSite

VCs, entrepreneurs and the marketing community come together for a half day of education, innovation and more.

Contact Us

For inquiries and questions, please contact Allie Feinstein (VentureFuel)
or Alexa Comeau (Advertising Week).

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