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Dave Peterson

David Peterson is the Vice President, Roundel, media re-imagined by Target, where he leads a talented team responsible for the strategy, execution and optimization of digital media and Omni-channel marketing programs for National Brand and Agency partners.

Peterson joined Target in 2002, and has held several digitally focused roles across merchandising and pricing strategy. For the past 8 years, David has led the development and growth of Target’s media business branded as Roundel, May 2019.

Prior to Target, Peterson was Director of Global Sales with National Car Rental and held Senior Product Management roles at both U.S. Bank and United Health Group. He holds a B.A. in Advertising from the University of Minnesota, and MBA from the University of St. Thomas.
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