Dan Rua is CEO of Admiral (getadmiral.com), The Visitor Relationship Management (VRM) Company. Admiral VRM helps over 16,000 publishers worldwide grow visitor relationships and revenue, via adblock recovery, paid subscriptions, email subscriptions, GDPR/CCPA privacy consent and more. Admiral VRM offers one tag, one vendor, one consistent visitor experience; cleaning up the multi-vendor Frankenstein of 5-10 vendors fighting over a visitor's attention -- improving UX and growing Average Revenue Per Visitor (ARPV).
Prior to launching Admiral, Dan was the seed investor and COO/CRO for a large music streaming publisher that reached 100M+ visitors by putting visitor relationships first. Prior to that, Dan backed and built 40+ companies in media, software and technology while managing three VC funds with DFJ and others. Dan earned his BS (Computer Engineering) from UF, MBA from UNC Kenan-Flagler Business School, and JD (Intellectual Property) from UNC Law School.