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Jeff Eccleston

Jeff Eccleston is the Global Head of Insights and Analytics in the Brand Consulting group at CAA Sports, a division of leading entertainment and sports agency Creative Artists Agency (CAA). He has more than two decades of sports and entertainment marketing research experience and has personally managed and designed hundreds of research and analytics studies for blue chip sponsors, sports properties, and sports marketing agencies. Recognizing the need within the sponsorship industry for more actionable research and insights, Eccleston has been a pioneer in the innovation of new analytical capabilities.

In 2012, he received the Sports Business Journal “Forty Under 40” award, becoming the first researcher to be honored in the award’s history.

Prior to CAA, Eccleston served as Vice President, Group Director of Sponsorship Research International. He joined CAA in 2015 and is based in New York.
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