Greg Anderson is the Managing Director of Xaxis Media Group. In this role, he is responsible for overseeing Product and Operations for North America. With over 10 years of programmatic experience, Greg provides strategic direction for XMG developing proprietary offerings that are leveraged across WPP to give advertisers unique advantages in the programmatic space.
Prior to his role as Managing Director, Greg was VP, Account Services working across several of GroupM’s largest clients including Marriott, Campbell’s, Energizer, United Airlines and Tiffany & Company. Before joining Xaxis, Greg worked at PHD U.S., 24/7 Real Media, and the Media Innovation Group. With experience spanning Operations, Business Development, and Product Development, Greg leads the business with a breadth of scope and knowledge.
Greg holds a BA from the University of Maryland, College Park where his focus was in marketing.