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Peter Maxmin

Peter Maxmin is the Senior Director of Global Brand Marketing for LinkedIn. He is responsible for defining LinkedIn's brand strategy globally and bringing it to life through brand marketing and customer experience. Under Peter’s leadership, LinkedIn has evolved its brand look, feel and voice and launched its first-ever global advertising campaign. As a result of these efforts, LinkedIn emerged this year as one of the top 10 fastest growing brands in the U.S., growing over 41% in one year, and adding over $6B in value (as ranked by BrandZ). Peter originally joined LinkedIn’s London office in 2013 to build out the Brand and Consumer Marketing team for the EMEA region before joining the team in the Bay Area in 2017 to lead the team globally. He has extensive experience with online consumer brands – prior to joining LinkedIn he spent eight years at Microsoft where he headed up marketing for their online services across EMEA.
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