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Sarah Iooss

Sarah is the Head of Sales, Americas at Twitch, leading the Ad Sales team in the formation of client partnership. She brings 20 years of experience in the media, working across television, digital and mobile platforms. Prior to Twitch, she was the EVP of Revenue at Mic, heading up the Sales, Marketing, Brand Studio and RevOps teams. During her time at Mic, she launched the Brand Newsroom product, an always-on branded content initiative that helps purpose driven brands share their values with consumers through journalistic storytelling. Prior to Mic, she spent 14 years at Viacom as SVP of Business Development, where she formed strategic partnerships that advanced the company’s social, digital and mobile capabilities, along with its industry-leading data-driven marketing solutions. Under her leadership, the Business Development team closed a partnership with Snapchat which extended Viacom’s presence on Live Stories, expanded MTV’s and Comedy Central’s Snapchat Discover channels, and established a multiyear agreement allowing Viacom to sell advertising on Snapchat’s owned and operated content. At Viacom, Sarah also served as the Senior Vice President of Digital Ad Sales for the Music and Entertainment Group and was part of the launch team for Spike TV.
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