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Kay Hsu

Kay Hsu is the Global Lead and Director for Instagram at Facebook’s Creative Shop. She focuses on strategic, scaled storytelling and building a world class advertising experience on Instagram that people and creatives love. Hsu joined Facebook after more than decade at agencies like Iris, Huge and LBI where she drove strategic media plans to sell everything from soda to mobile phones to shoes. Inspired by ethnography, Hsu has always been drawn to learning why people do the things they do.

An award-winning advertiser with deep experience in creative, brand, communications and digital planning, Hsu's clients benefit from her passion for qualitative research and analysis. She has been tapped by brands like: TOMS, Sony, Diageo, Seamless, J&J and Nike. At LBi, she won a Jay Chiat for achievement for the brand relaunch of Seamless.com, as well as a Webby for the Sony Xperia Creators Program, gaining industry-wide recognition.

Hsu lives in NY with her giant husband, Tony.
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