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Michelle Crossan

Michelle Crossan-Matos is the VP of Strategy and Transformation at Samsung Electronics America. With over 20 years of expertise in propelling billion-dollar brands forward through disruptive business models, Michelle has led multifaceted organizations across multiple locations and managed large business franchises of over $1 billion retail sales across the globe. Michelle’s abundance of energy and enthusiasm for people, coupled with her unique strength to think strategically allows her to transform strategy into action in fast paced environments. Together, Michelle’s passion and skills have enabled her to deliver business results time and time again. She is also skilled at brand repositioning, transforming private equity backed niche brands into global luxury brands as can be seen in her work with Proctor & Gamble’s celebrity fragrance and Prestige fragrance portfolios as well as for Vertu, in the luxury technology space.
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