Paul Haddad founded a4 and he is the visionary and leading strategist behind Altice’s multiscreen advertising business unit. He led the spree of acquisitions including Audience Partners, Teads and Placemedia, as well as the merger with AMS Local Advertising unit to form today’s a4.
Paul joined Altice in 2016 as the global chief data officer for the group where he led the creation and monetization of a world-class data analytics practice across all of Altice Telecom and Media subsidiaries.
Previously Paul was SVP and GM of advanced data analytics for Cablevision Media Sales. He founded and led the company’s cutting-edge data business, which leveraged its census-level audience data comprised of de-identified set-top box data from millions of households in the NY DMA.