Roi Fabito “Guava Juice”
Roi Fabito, known as ‘Guava Juice,’ is the Nickelodeon for today’s digitally connected kids and families. With over 12-Million subscribers and 4-Billion views on his main YouTube channel ‘Guava Juice,’ Roi has mastered the art of creating captivating content and successful entrepreneurship at the young age of 26 – building an ever-expanding, multi-million dollar business. Known for his insane challenges, bathtub experiments, silly DIYs, and random shenanigans – he has been able to capture the hearts of many and remind us that we should always embrace our inner child.
Roi launched a mobile game, ‘Guava Juice Tub Tapper,’ which received over 120K downloads in the first week alone. The game also hit No. 3 in the App Store’s ‘Simulation Games’ in its first week and peaked at No. 26 among all free apps – ahead of powerhouse franchises, such as Candy Crush Saga, Angry Birds 2, and Marvel’s Strike Force. The game ranked even higher for iPad apps alone, peaking at No. 5 in the ‘Free Games’ category. The successful game included several advertisements sculpted towards Roi’s already built-in niche market, similar to the advertisements used for his YouTube videos and other products within the full scope of his brand.
Roi uses the ‘Guava Juice’ platform to share energetic, imaginative, and sometimes odd challenges to entertain his growing audience. Major brands and entities like MATTEL, NBC Kids, Mastercard, Nickelodeon, and LEGO Ninjago have taken note of his impactful influence and collaborated with him. Most recently, Roi expanded his Guava dynasty with the inclusion of ‘Guava Toys’ which have been swiftly selling out of select Target stores, but can be found online as well. Roi announced the launch of ‘Guava Toys’ at VidCon 2018, where he held his own toy booth, and was a guest speaker for the YouTube Originals series he’s featured in, Escape The Night (S3). Roi stars alongside other successful influencers in the series, including Liza Koshy, Joey Graceffa, Manny MUA, Colleen Ballinger, Teala Dunn, Rosanna Pansino, Safia Nygaard, and more.
While at VidCon, Roi also partnered with The Make-A-Wish Foundation for the third time to visit a child with brain tumors, and was able to gift him ‘Guava Toys’ from the new launch. Roi is passionate about giving back to underprivileged, ill and at-risk youth – giving them hope and putting a smile on their faces. With a youthful yet driven spirit and fun-filled products, Roi proves to be more than just a jokester with a well-watched channel – instead, a well-rounded, kind-hearted and successful entrepreneur.