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As vice president, integrated marketing, Shannon Versaggi is responsible for leading the media & advertising teams to deliver an integrated marketing plan that inspires & reaches customers when & where they are most receptive, while building customer preference for Lowe’s. Her role creates a critical link between media planning & creative storytelling to establish a consistent & holistic message throughout the customer journey. Shannon joined Lowe’s in 2004.
During her 15 years at Lowe’s, Shannon has served in a variety of marketing roles, including product marketing, marketing strategy & media. As VP of marketing planning & media, she was responsible for annual planning, media investment strategies that balanced effectiveness, efficiency and reach, & channel plan execution to drive results.
Shannon earned a bachelor’s degree in business from the University of North Carolina at Chapel Hill and an MBA from the University of Georgia. She serves on the Pinterest Partner Advisory Board.
Shannon Versaggi Job Title Vice President of Integrated Marketing Company LOWE'S Connect via