Erin Yasgar has spent the last 20 years at the intersection of technology and brands. After launching some of the first digital music downloads with EMI Music Erin went on to build the first new Media department inside Universal Records winning 2 Webbys and a Communication Arts Award. Since then Erin has spent her career helping companies implement new technology into their marketing strategies across a variety of industries. From developing go to market strategy for Verizon and Motorola Digital Music Products to building social strategy for the launch of the Nike Fuelband to launching the Programmatic Advertising Practice inside Live Nation, Erin keeps companies innovating. More recently she has worked creating the digital marketing and advertising strategy for President Obama’s Precision Medicine Initiative with the NIH, executing a campaign to recruit 1mm Americans for a groundbreaking research study and launched the first venue driven Alexa skill for the Hollywood Bowl.