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Dara Treseder

Dara is the Chief Marketing Officer for GE Business Innovations. Based in Menlo Park, CA, she joined the team in 2017.

Dara leads the high-performing marketing organization that drives brand and digital strategy, content and creative development, events, and partnerships for GE Business Innovations. Together with her team, Dara provides marketing advice and support to GE Ventures’ portfolio companies and partners. She is also responsible for driving Marketing Excellence and Innovation Solutions across GE.

Prior to joining GE, Dara led global marketing & growth for business units at Apple and Goldman Sachs. She is also the co-founder and former CEO of NeuBridges, an international marketing, strategy, and innovation consulting firm that has supported over 1,000 entrepreneurs and executives across 54 countries.

Dara was recently named one of the “30 Inspirational Women to Watch in Tech” by Inc. magazine and recognized on Forbes as one of the “9 Marketing Experts CMOs Need to Be Aware Of.” She is a frequent contributor to leading marketing publications, including AdAge, Adweek, MarketingProfs, and CMO.com. A passionate champion of public health, women’s issues, and diversity initiatives, Dara serves on the board of directors of the Public Health Institute.

Dara holds an MBA from Stanford’s Graduate School of Business and a bachelor’s degree from Harvard University, where she was awarded the Alain Locke Prize for being the most outstanding academic scholar in her field.

Dara enjoys hiking, making music, and inventing recipes with her husband and two children.
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