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Lisa Licht is the Chief Marketing Officer of US Concerts at Live Nation Entertainment, where she oversees digital marketing, creative, social media, email and promotional marketing as well as corporate marketing functions such as research and insights, strategic partnerships and corporate branding. This year she led the successful launch of the Festival Passport, the launch of the Live Nation Chat Bot as well as the most successful Summer Sale promotion to date. Lisa joined Live Nation last February 2016 as EVP of Marketing.
Licht was previously Senior Vice President of Marketing and Partnerships at Yahoo! where she oversaw global video, news, sports, and lifestyle events and marketing campaigns as well as Live Nation's live-streaming partnership. Before joining Yahoo, Licht held senior-level positions at both Hasbro and Twentieth Century Fox, setting the strategic direction for entertainment, licensing, and marketing initiatives. At both companies, she is credited with developing some of the largest promotional programs in their respective histories.
Lisa is married to Andy Licht and has 3 children, Lucy, Danny and Joey. Licht graduated from UC Santa Barbara and has an MBA from the American Graduate School of International Management.
Lisa Licht Job Title Chief Marketing Officer Company LIVE NATION