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Carolyn Tisch Blodgett
As a result of Carolyn Tisch Blodgett’s leadership as Senior Vice President and Head of Global Brand Marketing, Peloton—the company that has revolutionized the fitness industry—is now a household name and a viral community that is every marketing executive’s dream. Carolyn’s efforts helped generate a more than tenfold increase in sales for Peloton. She recruited and guided the company’s marketing team and implemented a branding strategy that grew Peloton's membership base to nearly one million members. She increased brand awareness from 15% to more than 70% in three years, and, according to experts in marketing research, produced a series of top performing integrated marketing campaigns, including the 2018 holiday campaign. Carolyn also oversaw Peloton’s largest media investment during the 2018 Winter Olympics, spearheaded the launch of Peloton’s second ever product, the Tread, and oversaw the company’s first international expansion. In addition to leading Peloton’s marketing efforts, Carolyn was part of the senior team who raised $875 million in funding over the last two years (Series E/May 2017 - $325 million and Series F/August 2018 - $550 million). Over the last year, her work has been cited by national outlets including the Wall Street Journal, Forbes, AdWeek, and Business Insider. Carolyn is regularly asked to serve as a keynote and panelist at industry events across the country including Chicago Ideas Week and the New York Product Conference. Most recently, she's been recognized as an AdAge 40 under 40 recipient, one of AdWeek’s Most Powerful Women in Sports, one of the 25 Most Influential CMOs in the World by Business Insider, and a recipient of the prestigious 2018 AdWeek Brand Genius Award.
Carolyn Tisch Blodgett Job Title SVP, Brand Marketing Company PELOTON