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Reggie Panaligan is the SVP of Research & Analytics at Paramount Pictures, where he is responsible for maximizing the potential of analytics in improving efficiency of marketing activities and generating insights to enable better decision making in both marketing and distribution.
Prior to this role, Reggie worked at Google as a Brand Insights & Measurement Expert at Google focused on helping brand advertisers make their advertising more accountable in digital and beyond, and as the Media & Entertainment Analytical Lead at Google responsible for uncovering underlying digital trends and developing forward-thinking, data-driven marketing recommendations, in collaboration with digital agencies, movie studios, and television networks. He is the co-author of the study “Quantifying Movie Magic with Google Search” which highlights the recent evolution of the moviegoer decision-making process, as well as the relationship between Google search patterns and box office performance.
Reggie Panaligan Job Title SVP, Research & Analytics Company PARAMOUNT PICTURES