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Yin Rani is a marketing innovator who leads marketing activation for Campbell Soup Co.’s largest division and its iconic brands - including Campbell’s, Swanson, Prego, V8 and SpaghettiOs. She creates world-class paid, owned, and earned programming, including the recent “Real Real Life” campaign for the Campbell’s soup brand. She is committed to always combining divergent ideas into a dynamic and useful whole: blending science and art, data and intuition, and connecting marketing fundamentals with digital innovation.
Yin joined Campbell’s in January 2014 as the vice president of Integrated Marketing with responsibilities for global centers of excellence across advertising, media, digital and design. Under her leadership, the company has shifted 40 percent of its working media investment into digital channels, as well as pioneering several industry-first digital campaigns including the first ever artificial intelligence advertising program with IBM Watson.
Yin Rani Job Title VP Integrated Marketing Company CAMPBELL SOUP COMPANY