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Scott Mulqueen

Scott Mulqueen currently oversees the programmatic strategy and operations at Time, Inc. In this role, his team manages the automation and execution of all forms of programmatic advertising across major brands such as Time, People, Fortune, and Sports Illustrated. Mulqueen's industry background includes nearly four years evolving and growing the programmatic business at Dotdash (formerly About.com) and prior to that role, a two-year tenure in yield/revenue management with Hearst Digital. His introduction and interest in programmatic began while at Hearst during the early days of ad tech. Prior to joining the digital media space, Mulqueen spent a number of years in FP&A; immediately before Hearst, he ran a pricing and analytics team for Standard Motor Products.

Replay

Hacking Programmatic: Technical Tips for Improving Yield & Performance Today

Mon, September 25 at 4:00 PM ● Tech Xperience & Workshop Stage

It’s not that complicated… How to create and perfect your native strategy

Wed, September 27 at 1:15 PM ● Nasdaq MarketSite

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