Andrea Bailey is a vice president of partnership activation for the Global Partnerships division of AEG. (AEG), the largest sports and entertainment company in the world. Acting as an internal agency for AEG, Global Partnerships oversees worldwide sponsorship sales and activation for over 135 world-class platforms across five continents and numerous other assets including venues, sports franchises, events, tours, festivals and digital content among other AEG holdings.
In her role as a vice president, Bailey’s primary responsibilities include the management and maintenance of partnerships and activations for STAPLES Center and L.A. LIVE, including L.A. LIVE’s events division. This incorporates assets such as Microsoft Theater, The Novo by Microsoft as well as world-class events such as All-Star Chef Classic, MADE LA, BET Experience, and Nike Basketball 3ON3 Tournament presented by 24 Hour Fitness, among others. Bailey is also an integral part of the account teams that work on some of AEG Global Partnerships’ hallmark agreements with partners such as Toyota, Delta Air Lines, Children’s Hospital Los Angeles, New Era, Pernod Ricard, and adidas. In addition to leading a dedicated team across two of AEG’s most iconic assets, STAPLES Center and L.A. LIVE, Bailey is responsible for $88 million in contractually obligated income across the many partnerships.
In her fourteen years at AEG, Bailey has been a key part of many of the company’s marquee partnerships and relationship expansions, including the extension of the multi-year, multi-million Toyota partnership, a two-decade relationship that establishes Toyota as a Founding Partner across many of AEG’s top Los Angeles assets managed by Bailey. She was also an integral part in the activation of the LA Galaxy’s groundbreaking jersey partnership with Herbalife Nutrition. During this time, she helped cultivate Herbalife’s agreement into the single largest and longest sponsorship deal in MLS history at more than $46 million. Bailey’s leadership skills and business acumen also extend abroad where she has led international activations in China, Asia, Australia, Mexico and South America on behalf of Herbalife and the LA Galaxy.
Bailey graduated from Hiram College where she received a B.A. in international economics and management and also played for the college’s basketball team. She lives in Pasadena, CA, with her husband and their two sons.