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Karthik is a global digital marketing and omni-channel expert who has been connecting products/services with customers for more than 14 years. He has drawn on his diverse experience in Strategy, Business Operations, Big data analytics and Technology, in helping brands such as Macys unlock their growth potential. Currently, as the Head of Macy's Paid Search, he is responsible for their international and domestic search (both online and in-store). He is passionate about the intersection of retail and digital and understanding why customers make the decisions they make. He earned his MBA from the University of Minnesota and bachelor’s degree in Engineering from New Zealand.
He is married with two kids and is actively involved in charitable causes.
Karthik Viswanath Job Title Director, Search Marketing Company MACY'S