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Jill King

As senior vice president, marketing and partnerships for Cartoon Network and Boomerang, Jill King oversees all consumer marketing efforts for the linear networks as well as their mobile and digital extensions. With innovative, industry trend setting multiplatform marketing campaigns, Jill and her team build property awareness, brand affinity and engagement with the generation that will set marketing and consumption habits for every generation after it. By experimenting with emerging platforms, creating powerful partnerships, and involving the audience itself in everything it does, Jill and her team build audience growth and true fandom.
King also oversees all aspects of marketing partnerships, events, branded content and trade marketing for Cartoon Network, Adult Swim and Boomerang, as well as each network’s digital businesses.

Replay

Not Your Parents' Branded Content

Mon, September 25 at 12:45 PM ● Shutterstock Stage @ Liberty

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