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Jeff Gregor serves as chief catalyst officer for Turner's TBS and TNT networks, two of the television industry's most powerful brands. In this capacity, he leads all consumer marketing for networks, as well as their brand, digital and lifestyle extensions. In addition, he is responsible for cultivating innovation, driving key strategic initiatives and operational efficiencies, and providing support to executives across Turner in their interactions with with the marketing team.
Since being named to his current position in November 2015, he has led a major strategic evolution of the networks' marketing efforts, including a shift to a more content-centric model. This new approach is designed to provide a continuous flow of creative across all platforms with a focus on building and maintaining relationships between consumers and the brands, as well as with advertising partners.
Jeff Gregor Job Title CMO and Chief Catalyst Officer, TNT & tbs Company TURNER BROADCASTING