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Michael Trapani

Michael is a marketer, designer, and public speaker. He currently leads the Product Marketing team for IBM Watson Marketing – a cognitive marketing automation platform.

Michael has worked within tech for the past decade at Apple, Xtify, and most recently, IBM.

In his spare time, he enjoys hiking and reading boring history books.

Twitter: @ThatsLogical


Master of the Data-verse: The Competitive Edge of a Connected Ecosystem

Wed, September 27 at 2:30 PM ● Tech Xperience & Workshop Stage

Small Change, Big Dollars: Post-purchase Journey Drives Bottom Line Success

Thu, September 28 at 2:30 PM ● Tech Xperience & Workshop Stage

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