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With more than 25 years of experience in the field of marketing research, Lynn manages brand planning research for the Cohn & Wolfe global network, overseeing the development and execution of a range of empirical and digital resources, including primary and secondary research, as well as proprietary tools.
She joined Cohn & Wolfe in 2001 from Young & Rubicam, where she was highly involved in conducting developmental research, copy-testing and post-campaign assessments on behalf of clients in packaged goods, healthcare and entertainment. Her research skills extend from moderating qualitative interviews to designing surveys to conducting statistical data analyses.
Lynn completed study in the doctoral program of the Psychology Department at the University of North Carolina, Chapel Hill, specializing in developmental and social psychology and including work with adolescents at the UNC School of Public Health.
Lynn Fisher Job Title EVP, Global Director, Branding & Insights Group Company COHN & WOLFE Connect via