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Robert Edelman

Rob is Team Lead of IBM Media analytics and programmatic marketing analytics. He manages data first optimization programs and has launched attribution and global performance measurement projects. Prior to IBM, Rob worked in financial services most recently with Barclays and their consumer credit card portfolio, modeling profitability of the portfolio and various credit products.


Raise your Attribution IQ: Demystifying the Multiple Attributes of Attribution

Tue, September 26 at 11:30 AM ● Tech Xperience & Workshop Stage

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